“Dementia is fast becoming the biggest health and social care challenge of this generation. We must tackle dementia now, for those currently living with the condition across the world and for those millions who will develop dementia in the future.” - Jeremy Hughes, chief executive of the UK's Alzheimer's Society

Why Alzheimer's - Purple Elephant

Caregivers

 Caregiver’s take on a huge role when caring for someone with Alzheimer’s. As the disease advances, needs increase, and responsibilities become more challenging. Caregivers are often victim to stress and caregiver burnout, which require support from the health, social, financial, and legal systems. Over 94% of caregivers are relatives and the ability of your loved one to show appreciation for all your hard work quickly diminishes. Caregivers are unsung heroes.

Friends and Family

 The complexity of the Alzheimer’s and the wide variety of living arrangements can be difficult for and families dealing with the disease. The challenge is even greater in the less developed world, where an estimated two-thirds or more of Alzheimer's sufferers live but where few coping resources are available for them and their families.

Alzheimer’s is overwhelming not only for the people who have it, but also for their friends and families. There is a lack of awareness and understanding of Alzheimer’s in most countries, resulting in stigmatization, barriers to diagnosis and care, and impacting caregivers, families and societies physically, psychologically and economically. Global awareness is a must.