Go Purple on World Alzheimer's Day! - Purple Elephant


Alzheimer’s is a dreadful disease that affects so many people in this world and is also difficult to diagnose. Even though it is a disease that is not as clear-cut as cancer, a new case is still discovered every 3 seconds. It is projected that by the year 2050 there will be 131.5 million people living with this horrible disease.

September 21st is World Alzheimer’s Day and organizations across the globe concentrate their efforts to bring awareness to Alzheimer’s and dementia. Alzheimer’s is often referred to as a family disease, because of the chronic stress of watching a loved one suffer and slowly decline has the greatest impact on the immediate family.

The Purple Elephant brings awareness and knowledge to younger generations who will be affected by this disease. We cannot cure Alzheimer’s, but we can prepare for it by providing a network and support system for loved ones and their families. We have to take action, push limits and help those that need a voice.

On September 21st both Niagara Falls and the CN Tower in Canada will illuminate purple to spread awareness for those suffering. Our ultimate goal is to have all of Canada go purple for World Alzheimer’s Day followed by North America and then the rest of the world. Awareness is a crucial part of finding a cure for Alzheimer’s.

 Please join The Purple Elephant by wearing purple on the 21st. Together we can make a difference.


Tiffany Gustafson

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